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Norwich - a creative centre
Allsopp Davies drives surge in young votes

In April of 2005, Norfolk County Council launched an intensive publicity campaign to improve understanding of its services, and boost voter numbers.

The campaign was prompted by the beginning of a downward spiral in voter turnout at the last County Council elections in 2001, which saw only 50% of people in Norfolk casting their votes. This figure dropped to just 30% in the 18-25 year old age bracket.

The publicity campaign used a careful mixture of print, poster and innovative use of broadcast media in conjunction with Vibe FM, to remind local voters just how directly the County Council affects their everyday lives, with the theme “It’s not about politics, it’s about you.”

Early indications have shown a significant improvement in younger voter turnout over previous years and the campaign itself has been shortlisted in the upcoming Chartered Institute of Public Relations Awards.
Please click on the links below to hear a selection of some of the radio advertisements used in the campaign.
Radio Advertisement 1
Radio Advertisement 2
Radio Advertisement 3
Radio Advertisement 4
Radio Advertisement 5
Radio Advertisement 6
Voting campaign adverts
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