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Norwich - a creative centre
Is Jamie Oliver serving seconds?

As Jamie Oliver began his campaign to persuade secondary pupils to eat more healthy and tasty food, a number of schools in Norfolk had already successfully turned children on to haute cuisine.

Specialist facilities management company, NCS Group, created a range of contemporary food options, packaged and served in modern, café-style environments.

Allsopp Davies was commissioned to brand the concept and design the graphics for the new style dining halls. Called ‘Oscars’, the dining halls are divided into a number of different meal concepts such as ‘The Bread Basket’, ‘Super Bowls’, ‘Pasta & Jacket Pots’, ‘Pie in the Sky’ and ‘Snack Bites’, producing an informal, café ambience that genuinely appeals to the students.  Each concept has a separate point of sale, with clear signage, which speeds up service, minimises queuing and offers plenty of choice.

The result? An increasing proportion of ‘dinner money’ is now being spent within the schools, on freshly prepared, healthy food that combines choice, value and convenience whilst exceeding the government’s nutritional guidelines.
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