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Norwich - a creative centre
 
Measuring Marketing Success

Successes at awards ceremonies, impressive results from advertising, PR and direct mail campaigns and substantial increase in website traffic for clients, have meant the end of 2005 and the first few weeks of 2006 have been a boom time for Allsopp Davies.

We are delighted to have had campaigns win a Gold and a Silver for clients at the Chartered Institute of Public Relations regional Awards in November 2005.

For Norfolk Voluntary Services (winners of the Gold award), the six months following a month-long integrated campaign saw the overall number of volunteer opportunity enquiries rise by more than 60% over the same period for the previous year. Whilst Norfolk County Council saw their local elections campaign collect a silver award and also ‘Best Campaign’ at the Local Government National Conference.

Awards are one thing but increased business for clients through successful marketing is the primary objective of any agency. Long standing Allsopp Davies client Bayer Environmental Science has seen its web site traffic increase by nearly 300% due to a complete site revamp and combined on-line marketing programme. The company also achieved its annual sales target for a newly launched product in the first four months, following a dynamic campaign by Allsopp Davies.

With around 1% being the industry average for direct mail response, when The Fleet Auction Group achieved just under 3% enquiry levels from an Allsopp Davies designed direct mail campaign, they were delighted. Trade PR to ensure pre-publicity and maximise interest in the mailer’s message supported the campaign.

Since the start of the New Year, Allsopp Davies has added a number of new accounts to its portfolio, including local firms The Wellwise Group and Mancroft Training.

 
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