The establishment of the new Flybe services from Norwich airport to southern Spain has prompted one major Murcia based property developer to target property investors in East Anglia.
Las Palas International, an agent for Polaris World, appointed Allsopp Davies in April to launch their new bespoke property service for those looking to invest or just have the convenience of a holiday home in Spain. An emotive price led advertising campaign ran in the local press, business media and on radio whilst feature article PR ran to endorse the investment and holiday home concept. Radio interviews with the Sales Director of Las Palas were also broadcast.
A property exhibition was arranged and staged at the Castle Mall that included running commercials on all 64 plasma screens located throughout the shopping complex.
After just 7 weeks of the campaign Las Palas’s new website had seen over 500 unique visitors whilst the exhibition resulted in over 100 prospective client consultations.