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Norwich - a creative centre
Allsopp Davies spearheads fleet business push for BMW UK

Allsopp Davies has been appointed to develop a key Corporate Sales tool for BMW GB. The CD presentation, which has been circulated to BMW Dealerships nationally, is a central component in a concerted push for fleet sales by BMW.

The disk presents the entire BMW and MINI range along with key business cost data, compares the cars to their main competitors and includes supporting information about BMW and its corporate services.

Useful interactive features of the CD include full personalisation by the presenting Dealership, the facility to include extra text and images and a powerful presentation building tool which enables selection of preset and personalised material to create the individually customised final production. Finished presentations can be saved and printed and are incredibly compact so that remote sales teams can easily collaborate by email.

Now in its third edition, the CD is periodically refreshed with new pricing and model data and is proving to be highly popular with BMW Corporate Sales staff.
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