At this year's hotly contested Chartered Institute of Public Relations Awards, two Allsopp Davies campaigns were singled out for honours.
The first was a Silver Award in the category of 'Best Integrated PR Campaign', for our work on 'It's not about politics, it's about you'.
This campaign was designed to halt the slide in Norfolk’s voter turnout, particularly encouraging younger voters and increase wider knowledge of Norfolk County Council's Services.
It successfully integrated print, poster and broadcast media to deliver a 20% increase in younger voter turnout compared to 2001.
Our second honour of the night was the Gold Award for best Charity or Non-Profit Campaign.
'Volunteer and be extraordinary!' delivered positive messages about volunteering in Norfolk on a number of levels, including increasing public awareness of the opportunities available, promoting a positive image of volunteers and to show how easy it is to volunteer.
The campaign was delivered using a powerful blend of press, poster and broadcast advertising, PR, internet and ambient media opportunities.
Our thanks and congratulations go to Norfolk County Council, Norwich & Norfolk Voluntary Services and West Norfolk Council for Voluntary Services.